AK Media Intelligence Platform is a platform that allows business users to interact with their data assets, such as existing data warehouses, operational systems, online behavior, or clickstream data to gain business insight and uncover key monetizable trends.
How analytics have evolved. Who would’ve thought just a few short years ago that we'd be speaking about predictive analytics and machine learning in the same sentence? Predictive analytics has existed for decades. Continue reading...
Larger organizations want to be more customer-centric to attract and retain more prospects, but operational optimization is crucial to closing more deals. These aren’t short-term business needs. And they’re not going to change or go away anytime soon. These days, every busin...Read more
In the world of big data and analytics, solely using your gut to make important decisions should happen — well, never. But, the truth is, executives driven by instinct over insights may be more common than you think. According to PwC's Global Data and Analytics Survey, using data con...Read more