Advanced Media Portal (AMP) is a Digital Asset Management (DAM) technology software as a service (SaaS) solution that is designed to help marketing and their creative teams collect, organize and share their brand’s digital assets with ease and better execute digital marketing and customer experience programs. It provides support for critical marketing and sales functions: campaigns, video handling, mobile access, brand guidelines, product information, partner enablement and analytics.
Primary Use Cases
Digital Asset Management (DAM)
You've interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors. At last — you choose a vendor and sign the contract. Your work is done. Not so fast. Buying technology is the easy part. Continue reading...
Every company that markets anything can benefit from digital asset management (DAM). That's a broad statement, but a true one. From a simple storage solution to a complex global platform, marketers at companies of all sizes can enhance their marketing strategy with some form of asset cont...Read more
In a world where users are demanding constantly improved digital presence, and consistency of message and content across all media and message components, organizations of every kind are scrambling for tools and techniques to meet those demands. Continue reading...