Advanced Media Portal (AMP) is a Digital Asset Management (DAM) technology software as a service (SaaS) solution that is designed to help marketing and their creative teams collect, organize and share their brand’s digital assets with ease and better execute digital marketing and customer experience programs. It provides support for critical marketing and sales functions: campaigns, video handling, mobile access, brand guidelines, product information, partner enablement and analytics.
Primary Use Cases
Digital Asset Management (DAM)
Companies can make use of can make much more efficient use of their data by tagging their digital assets appropriately, which enables their users to search on then and categorize them in a more specific way. Continue reading...
The universe of digital content is expanding ever quicker. Sparked by a “big bang” of audience, content has clumped into stars and galaxies, clusters and superclusters. The most powerful forces in this content universe are not the objects we see but rather the mass and energy we don...Read more
Knowledge management (KM) and digital asset management (DAM) initiatives have a lot in common. Both aim to manage assets that create value across the enterprise, and both aim to help individuals find and reuse these assets. Continue reading...