The Analyzer is a solution for tracking traditional websites, mobile sites, intranets, networks and individual rich media components in real time.
Primary Use Cases
Digital Business Analytics
Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit. Continue reading...
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers. Continue reading...