BIScience is a leading online media intelligence solution provider with a portfolio of competitive intelligence products that provide revolutionizing insights for online professionals. Theur flagship product is Adclarity which enables online media professionals to discover their most successful online traffic sources, unveil their competitors' media campaigns, uncover their competitors' best performing creative concepts and campaigns, and use these actionable insights to guide the way they buy and sell online media.
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At this point, everyone understands the importance of and need for analytics. But understanding the need and actually knowing how to go about leveraging analytics are two very different things. Adding to the confusion is the ambiguity around the term itself. Continue reading...
If anyone thought business intelligence and visualization provider Qlik would fade into the background after private equity provider Thoma Bravo acquired it for $3 billion last August, this morning should have quelled their fears. "We are going to show you more than we have ever shown you. Con...Read more
Business leaders are experiencing fatigue following the onslaught of big data and analytics hype over the past few years. They’ve listened to the “experts” and spent millions on infrastructure, cloud computing and business intelligence tools, expecting to gain transformative i...Read more
Data is valuable: worldwide revenues for business analytics are expected to grow from $130 billion in 2016 to more than $203 billion in 2020. But some companies remain unclear on the true capabilities offered by these analytics. Continue reading...
Business intelligence has earned itself a snobby reputation. For non-enterprise organizations or — in my case — as a marketer, that reputation has led to both technophobia as well as an aversion to big data. Continue reading...