BlueConic is a user driven marketing platform that helps digital marketers optimize customer journeys from discovery to conversion. It is a cloud-based platform that enables marketers to guide users, whether anonymous or known, across all digital touch points to improve engagement. Marketers use the platform to drive cross sell and up sell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue.
Primary Use Cases
Marketing technology, marketing analytics, marketing automation, customer-data platform, data-management platform.
Redmond, Wash-based Versium, a data technology company, adding its automated predictive analytics solution to Microsoft Dynamics 365 for Sales. Continue reading...
SAN FRANCISCO – Melinda Gates made an interesting cultural observation about subtle bias against women during a fireside chat at Salesforce's user conference here last week. Why, wondered the co-chair of the Bill and Melinda Gates Foundation, are the default voices for popular digita...Read more
SAN FRANCISCO — A massive cloud has descended upon the city by the bay. And no, we're not talking about Karl the Fog. The time has come once more for the over-the-top Dreamforce conference, which gathers Salesforce customers, developers, partners and more in the CRM giant's hometown...Read more