BlueConic is a user driven marketing platform that helps digital marketers optimize customer journeys from discovery to conversion. It is a cloud-based platform that enables marketers to guide users, whether anonymous or known, across all digital touch points to improve engagement. Marketers use the platform to drive cross sell and up sell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue.
Primary Use Cases
Marketing technology, marketing analytics, marketing automation, customer-data platform, data-management platform.
Forget about the business-to business (B2B) and business-to-consumer (B2C) sales solutions some vendors try to pitch. "People by products from people, not businesses," SugarCRM co-founder and CMO Clint Oram told CMSWire. "It is about i2i (individual to individual)," he said. Continue reading...
If Salesforce executive vice president Stephanie Buscemi did her job right today, her audience at the Chicago stop of the Salesforce World Tour is now convinced the powers of a data scientist are at their fingertips. Assuming they adopt Salesforce Einstein Analytics, that is. Continue reading...
Among the many announcements coming out of PegaWorld 2017 in Las Vegas this week, the news that Pegasystems has partnered with Microsoft Azure and Amazon Web Services to bring the Pega CRM offering and platform to the cloud stands out. According to the a statement from Cambridge, Mass.-based Pe...Read more