BlueConic is a user driven marketing platform that helps digital marketers optimize customer journeys from discovery to conversion. It is a cloud-based platform that enables marketers to guide users, whether anonymous or known, across all digital touch points to improve engagement. Marketers use the platform to drive cross sell and up sell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue.
Primary Use Cases
Marketing technology, marketing analytics, marketing automation, customer-data platform, data-management platform.
Pegasystems is adding artificial intelligence (AI) to Pega Sales Automation product. The announcement comes two weeks after the Cambridge, Mass.-based business process and customer relationship management vendor added AI and robotic automation capabilities to its customer relationship manage...Read more
LAS VEGAS — IBM kept the spotlight on the power of cognitive computing and, more specifically on Watson at Amplify 2017, its conference for marketing, sales, ecommerce and merchandising. The three day conference at the MGM Grand here ends today. Continue reading...
The threat of extinction has loomed over the salesperson for a long time. Continue reading...