BrandMaker provides marketing resource management (MRM) systems serving a range of European clients. BrandMaker offers modular MRM solutions, designed to support enterprise marketing.
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Marketing in a startup is challenging. You start with no brand awareness, no resources and little to no budget. In some cases, your startup is breaking new ground and faced with trying to establish a new market or product category. Too many startups fail to have a strategic plan....Read more
Boston-based harmon.ie is upgrading its information governance solution to make it simpler and easier for enterprise workers to upload email to SharePoint, as well as offering them a way to automate that process. Continue reading...
Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this. Siloed measurement practices are not intentionally designed to mask the truth or hold bac...Read more
It’s official — brands have lost the battle for control to users. That doesn't mean brands have no chance to take control of their narrative and experience, but they are certainly feeling the pressure. In a 2015 poll for Lithium by Harris Poll, six in 10 corporate executives w...Read more
Ransomware — a type of cyberattack in which malicious code locks up computer files and cybercriminals demand a ransom to release them — has emerged in the past year as the most problematic cyberthreat facing most companies. In 2017, two things are expected to happen. Continue readi...Read more