BrightTag ONE is a cloud-based integration platform that provides a connectivity layer between first-party data and marketing and analytics services supporting the site.
Primary Use Cases
Tag Management. Data Management.
The Wild West days of the web are coming to an end as people settle down and select their favorite websites as the starting points for an increasing number of their tasks. Continue reading...
Marketers have been attracted to brand influencers like bees to pollen. But some of the latest influencers are demonstrating how a brand can be stung when picking the wrong influencer to represent it. Continue reading...
Digital Asset Managers and administrators spend an enormous amount of time and energy on metadata application. It is tedious, thankless work, but absolutely necessary to find assets in the sea of digital petabytes. Continue reading...