CAKE is a hosted digital marketing software solution that delivers real time campaign optimization analytics and tracking for a range of online marketing campaign types and mediums. Features include campaign management, marketing optimization, campaign analytics, data filtering and routing.
Primary Use Cases
Performance Digital Marketing
Marketers: ever wonder what the best course of action is after your customer makes the first purchase? That crucial moment in the relationship between brand and customer — the stage after purchase — is where the real work comes in to nurture the relationship. Continue reading...
For marketers, this is it. We’re well into the final holiday countdown. And this is the season that, in many ways, sets the tone for the year ahead. This is also the season to continuously test and optimize your sites and other key digital touchpoints. Continue reading...
We now have vast quantities of sales-related data at our disposal. If you use automated systems for compensation management, quoting and configuration, territory and quota, marketing and any other sales or marketing task, all of the related intelligence is at your fingertips. But having...Read more