CampaignChain is a marketing integration software with open source capabilities. Users can connect to multiple online channels to plan, execute and monitor all marketing activities.
Some of the features include:
Automated Execution, a Management Dashboard, ROI Analysis, Customer Journey, Campaign Types and Multi-Channel ability.
Primary Use Cases
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers. Continue reading...
Gartner kept the same four leaders in its report on digital marketing hubs this year: Adobe, Oracle, Salesforce and Marketo. However, in the Magic Quadrant for Digital Marketing Hubs released Tuesday, Gartner analysts moved Adobe, Oracle and Salesforce farther ahead of Marketo in terms of...Read more