Causata is a digital marketing decisioning and predictive analytics platform that leverages big data, predictive algorithms, machine learning and custom data sources to provide real-time decision support for customer facing digital experience and advertising systems.
Primary Use Cases
Predictive Analytics. Data Management. Digital Experience Optimization.
Also from Causata
Ask any of your friends, “are you sick of marketing email?” and you’ll be sure to hear the same thing: marketing emails flood their inboxes. You probably agree. Personally, I spend 10-20 minutes a day grooming through my emails and unsubscribing from marketing emails. Continu...Read more
Many CMOs do little outside of branding and campaign management and fail to drive revenue growth, a new survey suggests. According to a new CMO Council and Deloitte study of more than 200 CMOs and marketing VPs, CMOs struggle to step into the role of growth and business-dri...Read more
Mobile interstitial advertisements are popular with marketers but can be controversial with customers. These full-page pop-ups, which appear as a pit stop on the way to a target webpage, have been embraced by many organizations as an effective marketing strategy — helping to increase co...Read more