Causata is a digital marketing decisioning and predictive analytics platform that leverages big data, predictive algorithms, machine learning and custom data sources to provide real-time decision support for customer facing digital experience and advertising systems.
Primary Use Cases
Predictive Analytics. Data Management. Digital Experience Optimization.
Also from Causata
Good old-fashioned text will always have its place in content marketing, but there’s no denying the allure of content that stimulates our eyes and ears. After listing all the most relevant social networks for content marketers, let's shift the focus to visual and audio channels. Continue...Read more
Influencers can add authenticity and reach to your content that your brand can’t achieve alone. The problem with influencers, though, is you usually need a substantial budget to invest in creating those partnerships. Continue reading...
We've reached the midway point of the year. The time when people take vacations, travel to warm beaches and ... start their planning and budgeting processes for the coming year. For marketing departments, they're doing this in the face of increased responsibilities in three areas: ...Read more