Cleverway provides Drupal Content Management Framework services for European institutions, European IT companies, media organizations, and small/medium businesses.
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It’s that time of year again, when organizations do a little soul searching on all that went right and wrong with their customer engagement strategies over the last 12 months. Continue reading...
Data science is a trending topic right now because companies are scrambling to find candidates to fit this position. Interest in working in this industry is growing, but not at a fast enough rate. A McKinsey study predicts that by 2018, there will be a need for 490,000 data science jobs in...Read more
The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. But with so much information available they encounter a new challenge: knowing which tactics and strategies to prioritize when each bad decision can cost thousands i...Read more
Ask any of your friends, “are you sick of marketing email?” and you’ll be sure to hear the same thing: marketing emails flood their inboxes. You probably agree. Personally, I spend 10-20 minutes a day grooming through my emails and unsubscribing from marketing emails. Continu...Read more
Many CMOs do little outside of branding and campaign management and fail to drive revenue growth, a new survey suggests. According to a new CMO Council and Deloitte study of more than 200 CMOs and marketing VPs, CMOs struggle to step into the role of growth and business-dri...Read more