Cognito Analytics is a cloud-based marketing analytics solution used by companies in the financial services sector. The platform enables users to view and monitor their media profile and to compare the effectiveness of their PR program against benchmarks of other firms in their space.
Primary Use Cases
Digital Marketing. Marketing Analytics.
One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly. The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place firs...Read more
Marketers are demanding more from mobile ad campaigns. In 2017, the issue of how trust can be brought back to the space will dominate the conversation as they sort the new demands going forward. Continue reading...
Social marketers who think their words alone will win fans and influence people — how to put this gently? Text is out. It had a good run, but it's pretty much over. Long form content still has its place. According to Social Media Examiner's 2016 Social Media Marketing...Read more