Elastic Path Commerce Engine provides Digital Product Information Management, which enables users the flexibility to modify virtual goods, complex bundles, or subscriptions of their products. Commerce Engine helps with complex bundling allowing any combination of digital or physical items to be assembled in fixed, dynamic, or nested bundles. Commerce Engine can also generate Dynamic Personalization through a rules-based engine that creates a relationship context based on a customer’s device, behavior, segmentation, and current activity to deliver targeted marketing to consumers based on their relationship context. Commerce Engine also offers Omnichannel Commerce where users can push targeted promotions with integrated device recognition capabilities, or deliver coupons to a particular subscriber segment based on their purchase history.
Primary Use Cases
eCommerce Software Platform. Digital commerce solutions.
Digital marketing experience and transactional commerce are becoming increasingly entwined, resulting in a new set of opportunities, challenges and practices. Delivering excellent commerce experiences requires business alignment across all channels, touch points and devices. Continue reading...
Paris-based advertising and marketing technology provider Criteo plans to acquire an e-commerce advertising platform for $250 million, the company announced today. Criteo's acquisition of New York City-based HookLogic will help Criteo users connect retail e-commerce sites with brands via s...Read more
Today’s customers rule their shopping experience. They research, browse, compare and purchase at any given moment and from every kind of device. This always-available digital connection has caused consumers to expect personalized experiences delivered by brands that understand thei...Read more