ComScore Inc. is a provider of on-demand digital analytics solutions that help its customers make informed, data-driven decisions and implement digital business strategies. Its services support large, international enterprises, agencies, and publishers.
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Products by comScore
It’s official — brands have lost the battle for control to users. That doesn't mean brands have no chance to take control of their narrative and experience, but they are certainly feeling the pressure. In a 2015 poll for Lithium by Harris Poll, six in 10 corporate executives w...Read more
Ransomware — a type of cyberattack in which malicious code locks up computer files and cybercriminals demand a ransom to release them — has emerged in the past year as the most problematic cyberthreat facing most companies. In 2017, two things are expected to happen. Continue readi...Read more
In his latest book, "Re-Imagining Productive Work with Microsoft Office 365," author Michael Sampson focuses on how businesses can best use Office 365 capabilities to support common digital workplace needs. Sampson is well-established as an author who tackles the business side of collaboration....Read more
Empathy is important — and few people would argue the point. Decades of research have shown empathic communicators are more likely to have satisfying interactions and achieve their interactional goals, such as selling their products, delivering a better service experience or helping their...Read more
Promises made at the beginning of a new year are usually forgotten by the end of the first quarter. Case in point: Businesses spend inordinate amounts of time developing yearly strategic plans with somewhat squishy outcomes. Continue reading...