ComScore Inc. is a provider of on-demand digital analytics solutions that help its customers make informed, data-driven decisions and implement digital business strategies. Its services support large, international enterprises, agencies, and publishers.
- HQ Location
- United States
- Year Founded
Products by comScore
In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms. If you're like most CMOs, you have so much on your plate that simply executing that next campaign feels like a win. Continue reading...
Everyone may think he is a writer, but the fact is writing relevant, engaging content is hard. The challenge is especially acute because marketers "lack the manpower, budget, or — sometimes — the capability to maintain and optimize the volumes of content they're publishing," Forres...Read more
Marketing automation is no longer a practice reserved exclusively for enterprise-grade companies. In fact, small- and medium-sized (SMBs) are adopting marketing automation tools in droves. One of the solutions being flocked to is Leadsius, a freemium marketing automation system that markets its...Read more
Raise your hand if your eyes glaze over when someone speaks of the magic of machine learning. Machine learning is real. It's been around for years before its current return to the spotlight. But as with all technology terms, the hype often masks the reality. Continue reading...
One topic filled the halls, the hotel lobby and the bars at the AIIM Conference in Orlando earlier this month: Gartner's pronouncement that ECM was dead and that it had been replaced by something called Content Services. Continue reading...