ContentWatch is a content management platform that enables publishers to publish to various channels, including iPad, Web, social media, and print.
Primary Use Cases
Web Publishing and Content Management
The first decade of programmatic video began in 2008 when the Interactive Advertising Bureau (IAB) released the Video Ad Serving Template (VAST) followed by the launch of the first video demand-side platforms DSP’s and exchanges. Continue reading...
Part one of a two-part series. The art of engaging with users using your own brand’s story is, appropriately, known as brand storytelling. It shouldn’t be confused with the story of how a brand was established or the hardships you faced when you just started. Developing Str...Read more
LAS VEGAS — Adobe’s new artificial intelligence (AI) framework integrated into its Adobe Experience Cloud can help marketers tell a better customer story because they can capture trillions of transactions and turn them into data intelligence. Fred Faulkner, group marketing director...Read more