Customer Analytics Platforms

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Customer analytics is similar to business intelligence, but is primarily focused on digital marketing and customer lifecycle, versus more general busiess process management.

Customer analytics is the process of understanding customer behavior using market segmentation and predictive analytics. Data mining tools and customer loyalty programs are often part of comprehensive customer research and behavior prediction as well.

Of late, customer analytics and big data are commonly seen as part of the same discussion -- this is a rapidly evolving area both for digital marketing and related "acquisition" tools, as well as customer lifecycle management and optimization (e.g., in the financial services and insurance verticals).

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  • CentricMinds

    CentricMinds

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  • dba services

    by ORBITPEOPLE

    It helps optimize current business practices and address future challenges to achieve business goals. It includes DBA Resources, Onsite Consulting, Onsite DBA, Remote DBA, Certified Master DBAs on staff and Certified DBAs at support centers. View details

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