Customer Analytics Platforms


Customer analytics is similar to business intelligence, but is primarily focused on digital marketing and customer lifecycle, versus more general busiess process management.

Customer analytics is the process of understanding customer behavior using market segmentation and predictive analytics. Data mining tools and customer loyalty programs are often part of comprehensive customer research and behavior prediction as well.

Of late, customer analytics and big data are commonly seen as part of the same discussion -- this is a rapidly evolving area both for digital marketing and related "acquisition" tools, as well as customer lifecycle management and optimization (e.g., in the financial services and insurance verticals).

Featured Products
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    Digital Asset Management

    by NUXEO

    A digital and media asset management system with features including asset capture, automatic metadata extraction, video storyboarding, flexible content model and support for a broad range of file types.

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  • CentricMinds


    by ZERO

    The CentricMinds CMS provides an integrated digital experience management solution. Users can create, manage, deliver and personalize their content across their Web, Mobile, Intranet and Extranet sites. CentricMinds also contains digital marketin...

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  • Ingeniux CMS

    Ingeniux CMS


    Ingeniux CMS is a modern web content and digital experience management platform. Its agile content management approach supports the delivery of content to websites, online communities, mobile apps, web applications, intranets and extranets, and more....

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  • Digital Experience Manager

    Digital Experience Manager


    Jahia's Digital Experience Manager is a User Experience Platform for Enterprises. The product ships with wizard-based configurations and Enterprise-tested installation procedures. Digital Experience Manager offers the ability to optimize each comp...

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