DataXu

DataXu

DataXu is a provider of digital marketing software solutions that enable clients to manage and optimize multi-channel online, video and mobile advertising campaigns.

The company's tools utilize big data, machine learning and sophisticated algorithms to provide real time decision support to digital marketers.

The DataXu platform combines data management, audience management, multi-channel campaign management, ad serving, attribution management, programmatic decisioning across exchange-traded and direct media buys, complex targeting and advanced insights and reporting.

Company Info

HQ Location
United States
Year Founded
2007
Employees
175
Website

Products by DataXu

Company Headquarters

Related News

  • Apr 28

    The 6 Golden Rules of Direct Message Marketing

    No social media feature is more abused than the direct message — and marketers are the biggest culprits. Continue reading...

  • Apr 28

    Queen Latifah Shares the Crown Jewels of Branding at Marketo Summit

    All hail the queen — award-winning singer, actress and producer Queen Latifah, who made the following royal decree in her Marketo Summit keynote to a roomful of marketers: Know thyself. Stay connected to who you are. And that’s real talk. Continue reading...

  • Apr 26

    Oracle Updates Customer Experience Cloud to 'Amplify People'

    Oracle updated its Oracle Customer Experience (CX) Cloud suite today with new chatbot and artificial intelligence integrations as well as improved mobile, video and messaging capabilities.  The Redwood City, Calif.-based provider announced the Adaptive Intelligence Apps for CX this mo...Read more

  • Apr 25

    How to Revive Your Dwindling Organic Facebook Reach

    Creating a Facebook page is part and parcel of launching a business.  With one, your business establishes a presence on the largest social network in the world. Without one, some might accuse you of not taking your brand’s digital presence seriously. Continue reading...

  • Apr 25

    Marketo Talks Up Project Orion, ABM Enhancements at Summit

    Marketo CEO Steve Lucas told the 6,500-plus attendees at its Marketing Nation Summit customer conference Monday that the company has successfully migrated many customers onto its big data re-architecture formerly code-named Project Orion. Continue reading...

Add a Product  

Suggest a Product

1 2 3