DataXu is a provider of digital marketing software solutions that enable clients to manage and optimize multi-channel online, video and mobile advertising campaigns.
The company's tools utilize big data, machine learning and sophisticated algorithms to provide real time decision support to digital marketers.
The DataXu platform combines data management, audience management, multi-channel campaign management, ad serving, attribution management, programmatic decisioning across exchange-traded and direct media buys, complex targeting and advanced insights and reporting.
- HQ Location
- United States
- Year Founded
Products by DataXu
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As a senior in high school, I took an AP course in Computer Science. When I learned to write my first algorithm, I was hooked and decided then and there that I wanted to major in Computer Science in college. Continue reading...
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