DataXu is a provider of digital marketing software solutions that enable clients to manage and optimize multi-channel online, video and mobile advertising campaigns.
The company's tools utilize big data, machine learning and sophisticated algorithms to provide real time decision support to digital marketers.
The DataXu platform combines data management, audience management, multi-channel campaign management, ad serving, attribution management, programmatic decisioning across exchange-traded and direct media buys, complex targeting and advanced insights and reporting.
- HQ Location
- United States
- Year Founded
Products by DataXu
A marketing makeover is underway. Machine learning is shaking up standard practices and enabling radical improvements around personalization, customer segmentation, and campaign performance. For early adopters of machine learning, statistics show they are edging out their competitors and crea...Read more
With more and more organizations jumping onto the content marketing bandwagon we face a question: How do we make our content marketing stand out from the crowd? One approach is to experiment. We could adapt the lean startup methodology for building products to our content marketing approa...Read more
Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit. Continue reading...
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers. Continue reading...