DataXu is a marketing management platform that helps marketers optimize and reach profitable segments and media channels. The platform uses a real-time, multivariate decision system -- leveraging both on and offline data -- to identify and engage with the best prospects. It includes a broad set of analytics and an "omnichannel" attribution model.
Primary Use Cases
Digital Marketing Management. Data Management. Inventory Management. Campaign Management.
The global trust epidemic has become a pandemic. Historic lows are being reached in people’s distrust of government and business. The system is broken. Continue reading...
One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly. The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place firs...Read more
Marketers are demanding more from mobile ad campaigns. In 2017, the issue of how trust can be brought back to the space will dominate the conversation as they sort the new demands going forward. Continue reading...