DataXu is a marketing management platform that helps marketers optimize and reach profitable segments and media channels. The platform uses a real-time, multivariate decision system -- leveraging both on and offline data -- to identify and engage with the best prospects. It includes a broad set of analytics and an "omnichannel" attribution model.
Primary Use Cases
Digital Marketing Management. Data Management. Inventory Management. Campaign Management.
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers. Continue reading...
Gartner kept the same four leaders in its report on digital marketing hubs this year: Adobe, Oracle, Salesforce and Marketo. However, in the Magic Quadrant for Digital Marketing Hubs released Tuesday, Gartner analysts moved Adobe, Oracle and Salesforce farther ahead of Marketo in terms of...Read more
New ‘languages of loyalty’ have emerged, driven by brands experimenting with creative digital experiences — and they've changed the dynamics of customer loyalty, according to a new survey by Accenture Strategy. The report, “Seeing Beyond the Loyalty Illusion: It’s...Read more