Decisive Analytical Solutions
Decisive Analytical Solutions is a provider of IT consulting services and maker of the Plumb5 digital marketing and marketing automation tool. It measures lead scoring, conversions, targeting and social and marketing campaigns. It serves the media, healthcare, financial and retail markets.
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Products by Decisive Analytical Solutions
Performance marketing has become such an essential driver of business success that those CEOs who overlook it do so at the detriment of their business. Continue reading...
The business intelligence and analytics platform market's multi-year transition to modern agile business-led analytics is now mainstream — and the market is still evolving. That's the word from Gartner in its latest Magic Quadrant for Business Intelligence (BI) and Analytics Platforms. C...Read more
Through the Panama Papers released at the beginning of last year, the offshore tax haven activity of the national elites were seen in the full light of day by citizens. Continue reading...
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers. Continue reading...
Business intelligence has earned itself a snobby reputation. For non-enterprise organizations or — in my case — as a marketer, that reputation has led to both technophobia as well as an aversion to big data. Continue reading...