Decisive Analytical Solutions
Decisive Analytical Solutions is a provider of IT consulting services and maker of the Plumb5 digital marketing and marketing automation tool. It measures lead scoring, conversions, targeting and social and marketing campaigns. It serves the media, healthcare, financial and retail markets.
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Products by Decisive Analytical Solutions
Last month, we discussed the different forms of data analysis and their applicability across different organizations and different uses cases. Understanding the landscape of available data analytics methods and determining which tools are appropriate for various projects and use cases is critic...Read more
Last week Slack added new analytics features to its real-time communication app to provide deeper, contextual insight into channel and individual user activity. In the blog post announcing the new capabilities, officials stated the additions are meant to help companies make more infor...Read more
As a leader at your company, you likely know very well how much you rely on data to make day-to-day decisions. And you likely have lots of it. Continue reading...
Chicago has inspired novelists, movie directors, politicians and innovators. It's also inspired the team at CMSWire — which is why we are returning once again to the Windy City this November to share the latest strategies, technologies, practices and case studies in digital customer exper...Read more
The retail industry is in decline. People commonly attribute the decline to three factors: too many malls, customers switching to online shopping and a change in mindset from materialism to experiences. But what if we brought the online experience to offline shopping — wou...Read more