Primary Use Cases
Marketo's new CEO Steve Lucas just put Salesforce Pardot and Oracle Eloqua on notice. "Marketo will be the clear and dominant force in marketing," Lucas told CMSWire. If history is any indication, Lucas may have what it takes to deliver. Continue reading...
Only a few months ago, businesses were scrambling to finalize their Pokemon Go strategies. Fast forward to today, and you'd be hard pressed to find anyone playing Pokemon Go, let alone discussing it in a boardroom. Digital marketing success often results from a combination of preparedne...Read more
Let’s face it. Everyone loves to be the smart one in a given instance. But A/B testing can sometimes leave people scratching their heads, feeling anything but smart — especially about planning resources efficiently. So what can you do? Start with your homework. Continue reading...