Primary Use Cases
Once upon a time, a blogger was defined as someone who published personal musings on an online journal. Today, blogging is a major component of content marketing — a practice 88 percent of B2B marketers now leverage to raise brand awareness and promote products. Continue reading...
2016 will be remembered for many things, but one trend that will definitely go down in infamy is fake news. Fake news gained prominence during the US presidential election, potentially changing the election’s outcome and having real and serious repercussions. Linda Popky, president...Read more
It's Community Manager Appreciation Day (#CMAD) day — time to celebrate those who consistently, in the words of Rachel Happe, a principal and co-founder of The Community Roundtable, know how to get people to do stuff without telling them what to do. Continue reading...