Primary Use Cases
Forget about the business-to business (B2B) and business-to-consumer (B2C) sales solutions some vendors try to pitch. "People by products from people, not businesses," SugarCRM co-founder and CMO Clint Oram told CMSWire. "It is about i2i (individual to individual)," he said. Continue reading...
RedPoint Global has announced new capabilities for its Customer Data Platform aimed at providing business users with "data stewardship" for real-time customer insights and actions. RedPoint Global's Customer Data Platform (CDP) combines automated master customer data and advanced matching algo...Read more
Automation has introduced efficiency throughout enterprises for decades now. One example comes from the world of customer service. Contact centers have long embraced automation in the form of Interactive Voice Response (IVR), much to the dismay of their customers. Continue reading...