Primary Use Cases
“In measurement,” wrote CMSWire’s Gerry McGovern last February, “you must constantly ask this question: Am I measuring what is important?” If at some point the answer came back “No,” would you stop constantly asking? And what measures would you be willi...Read more
(As part of our Throwback Thursday series, we're resharing some essential information about digital experience (DX). A broad and evolving term, DX spans the range of experiences that people have with an organization's communications, products and processes on every digital touchpoint, from...Read more
The good news: The proliferation of communication channels in the last few years has created countless pathways that a customer journey can take, providing brands with more opportunities and touchpoints to engage with customers than ever before. Continue reading...