Primary Use Cases
For anyone who likes to eat, Mike Wior is somewhat of a hero. Wior is the CEO and co-founder of Omnivore, a San Francisco Bay Area startup that wants to improve the customer restaurant experience by integrating restaurant focused apps and point of sale (POS) systems into a unified Continue read...Read more
The first decade of programmatic video began in 2008 when the Interactive Advertising Bureau (IAB) released the Video Ad Serving Template (VAST) followed by the launch of the first video demand-side platforms DSP’s and exchanges. Continue reading...
Part one of a two-part series. The art of engaging with users using your own brand’s story is, appropriately, known as brand storytelling. It shouldn’t be confused with the story of how a brand was established or the hardships you faced when you just started. Developing Str...Read more