Digital Analytix is a big data digital business analytics platform for advance digital business intelligence. The platform generates faster answers through powerful analytics that are flexible, lean to operate and enhanced with not just web, but all multi-platform data. Supports segmentation, filtering and custom reporting.
Primary Use Cases
Digital Business Intelligence & Analytics
The buzz surrounding machine learning and artificial intelligence (AI) in the consumer world has rapidly bled over into the enterprise. Continue reading...
The first decade of programmatic video began in 2008 when the Interactive Advertising Bureau (IAB) released the Video Ad Serving Template (VAST) followed by the launch of the first video demand-side platforms DSP’s and exchanges. Continue reading...
Part one of a two-part series. The art of engaging with users using your own brand’s story is, appropriately, known as brand storytelling. It shouldn’t be confused with the story of how a brand was established or the hardships you faced when you just started. Developing Str...Read more