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Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this. Siloed measurement practices are not intentionally designed to mask the truth or hold bac...Read more
It’s official — brands have lost the battle for control to users. That doesn't mean brands have no chance to take control of their narrative and experience, but they are certainly feeling the pressure. In a 2015 poll for Lithium by Harris Poll, six in 10 corporate executives w...Read more
Ransomware — a type of cyberattack in which malicious code locks up computer files and cybercriminals demand a ransom to release them — has emerged in the past year as the most problematic cyberthreat facing most companies. In 2017, two things are expected to happen. Continue readi...Read more