EFFECTUS is a cloud-based performance based marketing tracking and management platform. It has the features that enables users to easily and effectively run an affiliate network such as API Integration, Fraud Detection, Real-Time Reporting, Suppression File Management, Traffic Re-Direction, Pixel, Server to Server and Click-to-Call Tracking, Private Labeling and Custom Feature Integration.
Primary Use Cases
The buzz surrounding machine learning and artificial intelligence (AI) in the consumer world has rapidly bled over into the enterprise. Continue reading...
The first decade of programmatic video began in 2008 when the Interactive Advertising Bureau (IAB) released the Video Ad Serving Template (VAST) followed by the launch of the first video demand-side platforms DSP’s and exchanges. Continue reading...
Part one of a two-part series. The art of engaging with users using your own brand’s story is, appropriately, known as brand storytelling. It shouldn’t be confused with the story of how a brand was established or the hardships you faced when you just started. Developing Str...Read more