EFFECTUS is a cloud-based performance based marketing tracking and management platform. It has the features that enables users to easily and effectively run an affiliate network such as API Integration, Fraud Detection, Real-Time Reporting, Suppression File Management, Traffic Re-Direction, Pixel, Server to Server and Click-to-Call Tracking, Private Labeling and Custom Feature Integration.
Primary Use Cases
Digital business platform provider Magnolia formed a partnership with IBM in 2015 to integrate with its IBM Marketing Cloud. With the integration, Magnolia users could incorporate the email marketing, lead management and mobile engagement solutions the platform provided into their daily...Read more
Demandbase, provider of a B2B account-based marketing (ABM) platform, closed $65 million in its latest funding round today. This round brings the San Francisco-based company's total funding to $150 million. Chris Golec, Demandbase CEO, told CMSWire the company plans to continue its innovations...Read more
DAM has moved out of the wings and into the spotlight. Digital asset management (DAM) platforms were once relegated to a supporting role for media industries dependent on large quantities of rich content assets. Continue reading...