EFFECTUS is a cloud-based performance based marketing tracking and management platform. It has the features that enables users to easily and effectively run an affiliate network such as API Integration, Fraud Detection, Real-Time Reporting, Suppression File Management, Traffic Re-Direction, Pixel, Server to Server and Click-to-Call Tracking, Private Labeling and Custom Feature Integration.
Primary Use Cases
We've reached the midway point of the year. The time when people take vacations, travel to warm beaches and ... start their planning and budgeting processes for the coming year. For marketing departments, they're doing this in the face of increased responsibilities in three areas: ...Read more
The emergence of live video features on Facebook, YouTube, Instagram and Twitter has changed the face of content marketing. But before we delve into the best ways to leverage a live stream, let’s take a look at why live video marketing is causing such a fuss. Continue reading...
“A journey,” said John Steinbeck, “is like marriage. The certain way to be wrong is to think you control it.” Steinbeck knew that lesson well. In "Travels with Charley," the author spent much of the travelogue lost. Similarly, many marketers often find their efforts to...Read more