EFFECTUS is a cloud-based performance based marketing tracking and management platform. It has the features that enables users to easily and effectively run an affiliate network such as API Integration, Fraud Detection, Real-Time Reporting, Suppression File Management, Traffic Re-Direction, Pixel, Server to Server and Click-to-Call Tracking, Private Labeling and Custom Feature Integration.
Primary Use Cases
Alterian is once again an independent entity. SDL acquired the marketing automation and campaign management software vendor in 2012, but released it under a management buyout in early November. As a former executive at both SDL and Alterian, people have been asking me what I th...Read more
Marketo's new CEO Steve Lucas just put Salesforce Pardot and Oracle Eloqua on notice. "Marketo will be the clear and dominant force in marketing," Lucas told CMSWire. If history is any indication, Lucas may have what it takes to deliver. Continue reading...
Only a few months ago, businesses were scrambling to finalize their Pokemon Go strategies. Fast forward to today, and you'd be hard pressed to find anyone playing Pokemon Go, let alone discussing it in a boardroom. Digital marketing success often results from a combination of preparedne...Read more