Ektron is a provider of web content and document management software, social software, and marketing optimization solutions serving system integrators, digital agencies, technology partners, and training/translation partners in the United States and internationally.
- HQ Location
- United States
- Year Founded
Master Data Management (MDM) isn’t new, but marketers need it now more than ever before. As marketers, we have a multitude of tools to help us find prospects, manage messages across channels, follow web behavior and sell more effectively. Continue reading...
In January, Walmart hired a new CIO and Executive Vice President from GE. Clay Johnson was brought on to oversee and unify Walmart’s entire customer experience, both in-store and online. Continue reading...
A marketing makeover is underway. Machine learning is shaking up standard practices and enabling radical improvements around personalization, customer segmentation, and campaign performance. For early adopters of machine learning, statistics show they are edging out their competitors and crea...Read more
You'd think most business today would have tools that streamline and expedite mission-critical processes like systematic customer communications. Yet a surprising number don’t. Continue reading...
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