Ektron is a provider of web content and document management software, social software, and marketing optimization solutions serving system integrators, digital agencies, technology partners, and training/translation partners in the United States and internationally.
- HQ Location
- United States
- Year Founded
Ecommerce companies are jumping into strategies pioneered by the content industry to differentiate themselves from the competition. As I discussed in my previous post, we’re seeing tried-and-true tactics from the content side, such as consistent customer journeys and omnichannel con...Read more
- Mar 29
For decades, brands have relied on gut intuition and over-generalized best practices to drive their marketing programs. But sustainable success in today's competitive landscape requires something more sophisticated than a strategy driven by the highest paid person's opinion. Continue reading...
How analytics have evolved. Who would’ve thought just a few short years ago that we'd be speaking about predictive analytics and machine learning in the same sentence? Predictive analytics has existed for decades. Continue reading...
What conferences do you plan to attend in coming months? Here's one suggestion: This June, strategic partner and boutique consultancy Digital Workplace Group (DWG) and Simpler Media Group, Inc., publisher of CMSWire and creator of DX Summit, will present Digital Wo...Read more