Elastic Path Software
Elastic Path builds commerce software that helps businesses generate more revenue from their goods, services, and content. Their products, including Commerce Engine, Cortex, and Subscriptions, enable companies to unite discovery, buying, and consumption into customer experiences that drive engagement and conversion. Elastic Path product functionality can be used on websites, mobile apps, APIs, and smart devices. Elastic Path is used by market leaders, including Google, Pearson, Symantec, Time Inc., Virgin, and Western Union, and drives billions of dollars in digital commerce annually. Elastic Path hosts the world’s #1 ecommerce blog Get Elastic written by Linda Bustos.
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Your marketing strategy is in place and you’ve got the tools to get the results you want. You’re starting to translate into multiple languages and wondering how you can integrate all your systems to create brand and message consistency across all channels. Continue reading...
Even if a retailer has the hottest product, the lowest price and the fastest shipping, if their digital and non-digital experiences lack coherence they risk alienating existing and would-be buyers. Unfortunately, this happens all too frequently. Continue reading...
Let’s start with an uncomfortable truth: e-commerce companies stink at being human. Not all of them of course. Standouts do exist. Unfortunately, for the vast majority of e-commerce businesses … it’s a losing battle. Continue reading...
The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer, don't let that intimidate you. Continue reading...
Retail headlines in the last few years have convinced us that online is killing brick and mortar and that Amazon is taking over. Newsflash: this is a fallacy — and there’s proof. According to data from A.T. Kearney (pdf), 90 percent of all retail sales are transacted in-s...Read more