Elastic Path Software
Elastic Path builds commerce software that helps businesses generate more revenue from their goods, services, and content. Their products, including Commerce Engine, Cortex, and Subscriptions, enable companies to unite discovery, buying, and consumption into customer experiences that drive engagement and conversion. Elastic Path product functionality can be used on websites, mobile apps, APIs, and smart devices. Elastic Path is used by market leaders, including Google, Pearson, Symantec, Time Inc., Virgin, and Western Union, and drives billions of dollars in digital commerce annually. Elastic Path hosts the world’s #1 ecommerce blog Get Elastic written by Linda Bustos.
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Let’s start with an uncomfortable truth: e-commerce companies stink at being human. Not all of them of course. Standouts do exist. Unfortunately, for the vast majority of e-commerce businesses … it’s a losing battle. Continue reading...
The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer, don't let that intimidate you. Continue reading...
Retail headlines in the last few years have convinced us that online is killing brick and mortar and that Amazon is taking over. Newsflash: this is a fallacy — and there’s proof. According to data from A.T. Kearney (pdf), 90 percent of all retail sales are transacted in-s...Read more
We’ve been told that we are special ever since we're little, but how special are we? I challenge you to find another person in the world that is exactly like you. That person probably doesn’t exist. Continue reading...
Imagine 10 retail customers — men and women of varying ages, incomes and backgrounds — each in the market for different products at a single retailer, and each at a distinct stage in their purchasing process. Continue reading...