Elastic Path Software
Elastic Path builds commerce software that helps businesses generate more revenue from their goods, services, and content. Their products, including Commerce Engine, Cortex, and Subscriptions, enable companies to unite discovery, buying, and consumption into customer experiences that drive engagement and conversion. Elastic Path product functionality can be used on websites, mobile apps, APIs, and smart devices. Elastic Path is used by market leaders, including Google, Pearson, Symantec, Time Inc., Virgin, and Western Union, and drives billions of dollars in digital commerce annually. Elastic Path hosts the world’s #1 ecommerce blog Get Elastic written by Linda Bustos.
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Digital marketing experience and transactional commerce are becoming increasingly entwined, resulting in a new set of opportunities, challenges and practices. Delivering excellent commerce experiences requires business alignment across all channels, touch points and devices. Continue reading...
Paris-based advertising and marketing technology provider Criteo plans to acquire an e-commerce advertising platform for $250 million, the company announced today. Criteo's acquisition of New York City-based HookLogic will help Criteo users connect retail e-commerce sites with brands via s...Read more
Today’s customers rule their shopping experience. They research, browse, compare and purchase at any given moment and from every kind of device. This always-available digital connection has caused consumers to expect personalized experiences delivered by brands that understand thei...Read more
You’re standing in the middle of your favorite clothing store, looking around at the shelves of jeans, shirts and accessories. You walk to a rack of T-Shirts and flick through to one that catches your eye — the store has it in your size. Continue reading...
Your smartphone receives push notifications from apps of all sorts. So shouldn't you get similar notifications when monitoring e-commerce activity? If you answered "especially in regard to analytics," then you deserve to be at the head of the class. Continue reading...