The Eloqua platform is a marketing automation software meant to expedite the process of marketing. Its specialties include campaign execution, testing, measurement, prospect profiling, and lead nurturing.
Primary Use Cases
Marketing Automation. Revenue Management.
Inbound marketing software provider HubSpot announced yesterday its intention to buy Kemvi, an artificial intelligence (AI) and machine learning (ML) startup best known for a product that helps sales reps deepen their relationships with prospective buyers. Kemvi’s proprietary algorithm, D...Read more
Good old-fashioned text will always have its place in content marketing, but there’s no denying the allure of content that stimulates our eyes and ears. After listing all the most relevant social networks for content marketers, let's shift the focus to visual and audio channels. Continue...Read more
Influencers can add authenticity and reach to your content that your brand can’t achieve alone. The problem with influencers, though, is you usually need a substantial budget to invest in creating those partnerships. Continue reading...