The Eloqua platform is a marketing automation software meant to expedite the process of marketing. Its specialties include campaign execution, testing, measurement, prospect profiling, and lead nurturing.
Primary Use Cases
Marketing Automation. Revenue Management.
You’re the chief marketing officer of a large or mid-sized company. You love being a CMO and the varied, ever-broader responsibilities of nurturing a brand. Life is good. Then one day, the company joins the growing list of organizations moving a new executive into the C-suite: a c...Read more
Now that 2017 is well underway, it's time to take a few minutes to assess the State of Digital Marketing. Here's an easy to use guide to current trends and statistics, which might make it easier for you to create next digital marketing strategy. Continue reading...
Worried about the recent surge of artificial intelligence (AI), chatbots and our impending botnet overlords? No need. This future tech is here to help, not hinder. You may have caught wind of the recent news hype surrounding AI, and now you’re wondering, “What’s all thi...Read more