Ensighten Manage is an enterprise-class tag management system that replaces lines of code per web page with a single line of code and provides web interface. Its services aid users in deploying, managing, and optimizing tag-based digital services.
Primary Use Cases
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers. Continue reading...
Gartner kept the same four leaders in its report on digital marketing hubs this year: Adobe, Oracle, Salesforce and Marketo. However, in the Magic Quadrant for Digital Marketing Hubs released Tuesday, Gartner analysts moved Adobe, Oracle and Salesforce farther ahead of Marketo in terms of...Read more
New ‘languages of loyalty’ have emerged, driven by brands experimenting with creative digital experiences — and they've changed the dynamics of customer loyalty, according to a new survey by Accenture Strategy. The report, “Seeing Beyond the Loyalty Illusion: It’s...Read more