Enterprise Marketing Management provides integrated marketing processes across all media and promotion types. Capabilities span cross-channel campaign management, marketing resource management, digital marketing optimization and web analytics.
For marketers, this is it. We’re well into the final holiday countdown. And this is the season that, in many ways, sets the tone for the year ahead. This is also the season to continuously test and optimize your sites and other key digital touchpoints. Continue reading...
Alterian is once again an independent entity. SDL acquired the marketing automation and campaign management software vendor in 2012, but released it under a management buyout in early November. As a former executive at both SDL and Alterian, people have been asking me what I th...Read more
There was a time when only the world’s most elite brands were adopting marketing automation systems. Marketing software vendors tuned into the corporate need for streamlined marketing processes that companies could easily manage — and it worked. But that desire for automated marketi...Read more