Enterprise Marketing Management provides integrated marketing processes across all media and promotion types. Capabilities span cross-channel campaign management, marketing resource management, digital marketing optimization and web analytics.
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more
Using data effectively remains a priority and a challenge for marketers. Data-driven personalization campaigns and customer interactions are falling short. This isn't an issue of a lack of data, but rather an overabundance. Continue reading...
If it could happen to one of the nation’s largest fund managers, it could happen to you. T. Rowe Price Group Inc. Continue reading...