Enterprise Marketing Management provides integrated marketing processes across all media and promotion types. Capabilities span cross-channel campaign management, marketing resource management, digital marketing optimization and web analytics.
Depending on your perspective, content marketing and marketing automation can be either snake oil or the greatest thing since sliced bread. The Skeptics Say 'Beware the Hype' On the one hand, you have the skeptics. For example, Dave Scott of BNGDesign notes, “Be careful you don’t...Read more
Like many tech startups, Integrate operates with a lean marketing team, where each of us wears multiple hats. Take my title as an example: “Thought Leadership and Marketing Tech Strategy. Continue reading...
MailChimp is on a roll. Two months ago, it started offering its marketing automation tools for free. Now it's offering ecommerce solution PrestaShop consumers free integration with MailChimps marketing tools. Paris-based PrestaShop is a free, open source ecommerce solution. The software is publ...Read more