Epom Ad Server facilitates the management of both online advertising and affiliate marketing campaigns for ad networks and brands from a single account. The platform provides its users with a scalable ad serving solution complete with cross-platform functionality, fraud detection, smart campaign optimization and real-time analytics.
The clients of Epom Ad Server gain access to 20+ advertising formats including banners, Rich Media, video, and mobile. The range of business-centric features of the platform includes White Label and the development of custom online advertising functionality.
Primary Use Cases
While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention. McKinsey research suggests media fragment...Read more
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH — one of the more conventional ad channels — is ripe for transformation by mobile data. With locat...Read more
Second of a two-part series. Today most of our customers and potential customers connect to the digital world with two or more devices that use multiple touchpoints, from websites to mobile applications. But users don't see these various options as disparate parts. Continue reading...