Epom is a provider of cost-effective ad serving and ad management solutions. As of today, Epom offers five dedicated solutions for all parties involved into digital advertising and affiliate marketing. The company established partnerships with direct advertisers, networks and premium publishers in top-class geos and verticals.
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While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention. McKinsey research suggests media fragment...Read more
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH — one of the more conventional ad channels — is ripe for transformation by mobile data. With locat...Read more
Second of a two-part series. Today most of our customers and potential customers connect to the digital world with two or more devices that use multiple touchpoints, from websites to mobile applications. But users don't see these various options as disparate parts. Continue reading...
The buzz surrounding machine learning and artificial intelligence (AI) in the consumer world has rapidly bled over into the enterprise. Continue reading...
The first decade of programmatic video began in 2008 when the Interactive Advertising Bureau (IAB) released the Video Ad Serving Template (VAST) followed by the launch of the first video demand-side platforms DSP’s and exchanges. Continue reading...