Fireclick Advanced Warehouse is a real-time web analytic solution that measures marketing campaign performance, optimizes layout and design, assists in merchandising decisions, and monitors online customer behavior.
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Zeta Global is looking to grow, and received an influx of cash this week to do so. Earlier this week, the New York City-based provider of multichannel campaign management announced its largest funding round to date: $115 million in equity capital. Continue reading...
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For modern empowered customers, expectations for their digital experiences with a brand are always evolving. So it stands to reason that companies looking to compete for those empowered customers must keep up by constantly improving the digital experiences they provide. Continue reading...