Fision Distributed Marketing Automation offers email marketing, digital asset management and other tools for putting assets in one centralized location. It's meant to eliminate production bottlenecks in distributed marketing campaigns.
Anita Brearton's official title is founder and CEO, but she says the stories she hears from clients also make her a “marketing mom.” “We hear all the marketing sob stories,” said Brearton, whose Boston-based company CabinetM offers a discovery and management platform for...Read more
Sizmek acquired fellow marketing and advertising technology provider Rocket Fuel for $145 million today, well shy of the Redmond City, Calif.-based company's peak valuation of $2 billion. Rocket Fuel now joins Sizmek in the ranks of formerly publicly-traded companies. Continue reading...
Content marketing has become the backbone of every worthwhile B2C and B2B marketing strategy. The short explanation for that is that no other form of marketing allows a brand to deliver such high value information at the same speed and scale. Continue reading...