Fision provides tools that bridge the gap between marketing and sales by balancing control for marketing and autonomy for sales. It allows marketers to empower sales to customize and distribute personalized materials while maintaining brand and legal compliance.
- HQ Location
- United States
- Year Founded
Products by Fision
You’re the chief marketing officer of a large or mid-sized company. You love being a CMO and the varied, ever-broader responsibilities of nurturing a brand. Life is good. Then one day, the company joins the growing list of organizations moving a new executive into the C-suite: a c...Read more
Now that 2017 is well underway, it's time to take a few minutes to assess the State of Digital Marketing. Here's an easy to use guide to current trends and statistics, which might make it easier for you to create next digital marketing strategy. Continue reading...
Worried about the recent surge of artificial intelligence (AI), chatbots and our impending botnet overlords? No need. This future tech is here to help, not hinder. You may have caught wind of the recent news hype surrounding AI, and now you’re wondering, “What’s all thi...Read more
While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention. McKinsey research suggests media fragment...Read more
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH — one of the more conventional ad channels — is ripe for transformation by mobile data. With locat...Read more