HighQ Publisher is a publishing and marketing platform providing the ability to create customized publications and microsites. The software aims to transform its users' static publications into dynamic, engaging sites. It is also positioned increasingly towards digital marketers.
The advertising industry has made great strides during the last several years. Previously, the industry was focused on creating complex technologies to expedite the media buying and marketing process. Continue reading...
Tom Standage, the deputy editor and digital strategy head for The Economist, has become very bearish about digital advertising. Earlier this month, when Medium CEO Ev Williams announced the company was eliminating 50 jobs and changing its business model to reflect the company's orig...Read more
Today’s shoppers move comfortably between physical and digital. They browse merchandise, then research alternatives. They handle products, then check reviews. Online touchpoints are integral to the purchasing journey. The problem for brick-and-mortar retailers is Amazon has a huge...Read more