Highspot is an advanced sales enablement platform that helps organizations close the loop across marketing, sales, and the customer. Highspot is a privately held company, headquartered in Seattle, WA and was founded in 2012.
- HQ Location
- United States
- Year Founded
Tom Standage, the deputy editor and digital strategy head for The Economist, has become very bearish about digital advertising. Earlier this month, when Medium CEO Ev Williams announced the company was eliminating 50 jobs and changing its business model to reflect the company's orig...Read more
Today’s shoppers move comfortably between physical and digital. They browse merchandise, then research alternatives. They handle products, then check reviews. Online touchpoints are integral to the purchasing journey. The problem for brick-and-mortar retailers is Amazon has a huge...Read more
If it could happen to one of the nation’s largest fund managers, it could happen to you. T. Rowe Price Group Inc. Continue reading...
While trends in B2B marketing may not shift as swiftly and completely as they do in, say, food (I've heard collard greens are making a comeback this year), every once in a while an idea emerges that gets us all talking. In fact, the topic dominates conversation. Continue reading...
The holiday shopping season sent a clear message to marketers: if you don't have a holistic, data-driven view of your customers, you'll be left behind. Online and in-store boundaries are blurring. The season sounded a death knell to marketing strategies that lacked a mobile component.&nb...Read more