Hippo CMS is a content management system for enterprises. It can measure which content matters to it's audience and delivers personalized targeted digital experiences based on that insight. Hippo CMS can capture a visitor's situation, behavior and history, and then can match dynamically to a defined persona.
Other features include: Multichannel engagement control, responsive design, content performance management, SaaS, open source Java CMS and more.
Hippo serves a number of enterprise clients around the world including Bell Aliant, Autodesk, Couchbase, the Dutch Foreign Office, Mailchimp, Randstad, Veikkaus, the University of Maryland, NHS, 1&1 Internet, Bugaboo and Weleda. Hippo is a Select Partner in EMC’s Technology Connect Track.
Primary Use Cases
Web Experience Management. Web Content Management. E-Commerce. CMS.
Think about where web experience started. Web Experience Management (WEM) picked up where traditional, brochure-ware, static web content management ended. It provided a way to create more personalized, dynamic experiences as more consumers started using the web to find information and buy produ...Read more
Happy with your last purchase, you visit a brand’s website intent on buying more of its products. The website loads, and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Continue reading...
Oracle continues to put its $1.5 billion marketing technology to use. The Redwood City, Calif.-based 120,000-employee giant released updates to its B2C cross-channel marketing cloud. The B2C capabilities, born out of the Responsys acquisition, include real time, behavior-driven p...Read more