Hootsuite is a social media management dashboard for tracking, listening, analyzing and interacting with customers using a variety of networks. It acts as a hub for content distribution across social media channels, but also as a collaboration medium inside companies.
After a dismal first earnings report showing losses of $2.2 billion, you could argue that Facebook (and by extension, Instagram) has Snapchat on the ropes. Facebook founder Mark Zuckerberg himself conceded that he and his family of apps were, “a little bit late to the trend initially arou...Read more
Daring, comedic and sometimes outright controversial social media posts are a great way to attract the limelight, right? After all, brands such as Tesco Mobile and Wendy's have thrived on Twitter thanks to their propensity to poke fun at people and current affairs. But a recent Sprout Social s...Read more
When Facebook and Twitter arrived on the scene in the mid-2000s, people soon started using them to share opinions, complaints and ideas — sometimes aimed at the companies they did business with. Brands have been playing catch up ever since. Continue reading...