The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
Google has delivered a two-pronged enhancement to its survey product. It's created a new version to provide enterprise level marketers with a tool that that’s integrated into the Analytics 360 Suite and moved its newly renamed existing consumer-level survey tool under the Google Analytic...Read more
Customer journey analytics can help marketers identify what customers are doing, thinking and feeling, as well as the touchpoints that they use and the people they interact with along the way. But theory is one thing and practical application is quite another, Forrester Research analysts...Read more
In light of Google's recent release of Google Surveys 360 — a groundbreaking addition to its enterprise Analytics 360 Suite — it's worth noting what this new market research tool gets right (and wrong). While Google Surveys 360 is a posit...Read more