The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
Any time a company boasts its product is 'first of its kind,' it's met with understandable skepticism. So when San Mateo, Calif. Continue reading...
Disruption — of industries, delivery channels and long-entrenched ways of doing business — has become such a familiar buzzword on the digital landscape these days that using it barely raises eyebrows anymore, much less makes any jaws drop. But last week’s $13. Continue readin...Read more
Data defines the Digital Age. It plays an integral role in almost every aspect of our lives and has become the operative force in the evolution of commerce and technology. Continue reading...