The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
Across both business and consumer markets, the race is on to comprehensive customer understanding. Today companies use every means available to them to capture, process and analyze data on customer environments and behavior with the ultimate goal of driving new revenue and reducing costs. Acco...Read more
Data and analytics have become so intertwined with marketing strategy it’s no longer acceptable to say you’re a marketer "but not a numbers person." Marketing used to be strictly an art, not a science. Continue reading...
Salesflare just advanced its mission to "kill dumb software" with the introduction of capabilities to its customer relationship management (CRM) platform that enables organizations to enhance leads and connections. It's an upgrade on artificial intelligence (AI) features the Antwerp, Belgi...Read more