The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.

Product Details

Product
Digital Analytics
Company
IBM
HQ Location
United States
Year Founded
1911
License
Commercial
Deployment
SaaS, On-Premise

Tags

Related News

  • Aug 17

    Thoughtspot Nets $60M, Debuts AI-Driven Analytics

    ThoughtSpot, a business intelligence and analytics provider, has released an artificial intelligence-backed analytics platform on the heels of a $60 million funding round. The funding — which closed in January but was announced for the first time today — brings the Palo Alto-b...Read more

  • Aug 17

    Google Data Studio Makes Dynamic Report Building Easy

    In February 2017, Google announced it was making Data Studio, which was formerly included in Google Analytics 360 Suite, available for free to any Google Apps user. After spending the last few months experimenting with Data Studio, I highly recommend leveraging the tool for your reporti...Read more

  • Aug 16

    AllSight and Zoomdata Partner on Customer Intelligence Management

    If you haven't heard much about Customer Intelligence Management, it won't be long before you do. At least if David Corrigan and Nick Halsey have their way. Continue reading...

Add a Product  

Suggest a Product

1 2 3