The Digital Analytics fall under the Enterprise Marketing Management umbrella. Coremetrics and Unica technologies form the core capabilities. The software analyzes multichannel activities and integrates the results across the suite of solutions.
Primary Use Cases
Digital Analytics, Web Analytics, Digital Marketing
Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over time. Maintaining high levels of quality is challenging but necessary. Continue reading...
Marketers are constantly being exhorted to use data and analytics to identify exactly what their audiences like, what they buy, what their motivations are and what they might spend money on in the future. Continue reading...
We, as an industry, need to retire our obsession with “real-time,” “near real-time,” “speed-of-thought” and every other time-specific type of analytics. The demand for accurate, real-time data analysis spawned a feeding frenzy of analytics product design and...Read more