iContact Pro is a marketing automation solution with focuses on email marketing and campaign management among other things.
Some of the features include:
CRM capabilities, Landing page creation, Workflow automation, Lead scoring, Segmentation, Social Media posting and monitoring, engagement tracking, analytical reporting, salesforce integration, and more.
Primary Use Cases
Campaign Monitor has acquired customer data platform provider Tagga in a deal designed to help users "democratize behavioral customer data." Campaign Monitor, which has offices in Sydney, San Francisco, New York City and London, expects Tagga's technology to help it better leverage data within...Read more
The reports of the death of email are apparently exaggerated. Email volume rose 14 percent in the last quarter of 2016 year-over-year, according to Experian, a Dublin-based global information services group. Continue reading...
Over the past 12 years, Bryan Wade has built "the rocket ship of email" at ExactTarget and then "joined the mothership" at Salesforce, where he was most recently Chief Product Officer of Salesforce Marketing Cloud. Continue reading...