Infusionsoft is an integrated digital marketing and CRM system built for small businesses. Its features include CRM, marketing automation, email and social marketing. The product focuses on campaign planning and customer engagement, and includes features like lead scoring, simple web tracking, landing pages, forms and affiliate programs.
Primary Use Cases
Marketing Automation. Simple CRM.
Using data effectively remains a priority and a challenge for marketers. Data-driven personalization campaigns and customer interactions are falling short. This isn't an issue of a lack of data, but rather an overabundance. Continue reading...
If it could happen to one of the nation’s largest fund managers, it could happen to you. T. Rowe Price Group Inc. Continue reading...
Marketing automation replaces guesswork with analytics, automates lead nurturing, streamlines lead generation, improves personalization and arguably improves sales. Suffice to say, it's a huge hit. About 49 percent of companies use marketing automation, according to EmailMonday. Mar...Read more