Infusionsoft is an integrated digital marketing and CRM system built for small businesses. Its features include CRM, marketing automation, email and social marketing. The product focuses on campaign planning and customer engagement, and includes features like lead scoring, simple web tracking, landing pages, forms and affiliate programs.
Primary Use Cases
Marketing Automation. Simple CRM.
(Editor's note: In an email to CMSWire, a Marketo spokesperson challenged the accuracy of this story, claiming there is "complexity around the platform and architecture." Marketo executives believe CMSWire did not accurately portray "the distinction and timing between the platform and the a...Read more
Marketo made some big promises to its users during its annual customer conference last May. However, nearly 10 months after the San Mateo, Calif.-based marketing automation provider revealed plans for a major platform re-architecture project, customers and partners are still reporting performan...Read more
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more