Infusionsoft is an integrated digital marketing and CRM system built for small businesses. Its features include CRM, marketing automation, email and social marketing. The product focuses on campaign planning and customer engagement, and includes features like lead scoring, simple web tracking, landing pages, forms and affiliate programs.
Primary Use Cases
Marketing Automation. Simple CRM.
Engagio, an account-based marketing (ABM) provider, today released an extension to its platform designed to better connect customer and prospect data with social, email and CRM tools. The San Mateo, Calif.-based 2-year-old startup released its Scout extension on the same day competitor Mar...Read more
Marketo announced today it acquired sales engagement software provider ToutApp, in a move aimed at helping organizations better coordinate their sales and marketing technologies. Terms of the deal were not disclosed. Marketo, based in San Mateo, Calif., provides marketing automation software....Read more
Marketing automation is no longer a practice reserved exclusively for enterprise-grade companies. In fact, small- and medium-sized (SMBs) are adopting marketing automation tools in droves. One of the solutions being flocked to is Leadsius, a freemium marketing automation system that markets its...Read more