InnerTrends is a data analytics tool that helps SaaS companies improve the on-boarding experience for new users. It gives essential information about user behavior such as where users are dropping off during on-boarding, why some of them leave while others finish the process and how long it takes them to complete the on-boarding process.
Primary Use Cases
Business intelligence has earned itself a snobby reputation. For non-enterprise organizations or — in my case — as a marketer, that reputation has led to both technophobia as well as an aversion to big data. Continue reading...
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