The Integrated Marketing Portal, or IMP, was developed to streamline the marketing process by bringing together critical data, creative brand identity and marketing communications all under one SaaS platform. Its features include creating and delivering direct mail, sending e-mail campaigns, posting to social media, managing e-mail and direct mail lists, integrating with blog, e-commerce store or other data source and achieving multi-channel marketing goals in one cloud-based software system.
Primary Use Cases
Oracle updated its Oracle Customer Experience (CX) Cloud suite today with new chatbot and artificial intelligence integrations as well as improved mobile, video and messaging capabilities. The Redwood City, Calif.-based provider announced the Adaptive Intelligence Apps for CX this mo...Read more
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