The Integrated Marketing Portal, or IMP, was developed to streamline the marketing process by bringing together critical data, creative brand identity and marketing communications all under one SaaS platform. Its features include creating and delivering direct mail, sending e-mail campaigns, posting to social media, managing e-mail and direct mail lists, integrating with blog, e-commerce store or other data source and achieving multi-channel marketing goals in one cloud-based software system.
Primary Use Cases
One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly. The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place firs...Read more
Marketers are demanding more from mobile ad campaigns. In 2017, the issue of how trust can be brought back to the space will dominate the conversation as they sort the new demands going forward. Continue reading...
Social marketers who think their words alone will win fans and influence people — how to put this gently? Text is out. It had a good run, but it's pretty much over. Long form content still has its place. According to Social Media Examiner's 2016 Social Media Marketing...Read more