The Integrated Marketing Portal, or IMP, was developed to streamline the marketing process by bringing together critical data, creative brand identity and marketing communications all under one SaaS platform. Its features include creating and delivering direct mail, sending e-mail campaigns, posting to social media, managing e-mail and direct mail lists, integrating with blog, e-commerce store or other data source and achieving multi-channel marketing goals in one cloud-based software system.
Primary Use Cases
Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit. Continue reading...
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers. Continue reading...