The Integrated Marketing Portal, or IMP, was developed to streamline the marketing process by bringing together critical data, creative brand identity and marketing communications all under one SaaS platform. Its features include creating and delivering direct mail, sending e-mail campaigns, posting to social media, managing e-mail and direct mail lists, integrating with blog, e-commerce store or other data source and achieving multi-channel marketing goals in one cloud-based software system.
Primary Use Cases
You would think that after selling tea for more than 300 years (Twinings’ flagship store opened in London in 1706), just about everything having to do with tea would have been said and done. Continue reading...
As a content marketer for a B2B software company, I work on a wide variety of content types: white papers, web pages, presentations, videos and infographics. But my favorite content type of all is the live webinar. Continue reading...
Here’s a digital asset management (DAM) riddle for you: What technology has made the following three DAM scenarios possible? A construction firm uses aerial images to monitor job progress and send updates to its clients. A government agency analyzes 3D images to prioritize r...Read more