Once upon a time, a blogger was defined as someone who published personal musings on an online journal. Today, blogging is a major component of content marketing — a practice 88 percent of B2B marketers now leverage to raise brand awareness and promote products. Continue reading...
Anyone reading this article in the hopes of finding a cure-all for all your web content management woes, stop here. Choosing the right web content management system (CMS) is no guarantee of success. Continue reading...
Web content professionals must think about the findability and usability of their content, as it is no longer enough to think about how to create content. I recently presented to a group of content people the results of a Task Performance Indicator. Continue reading...