Lyris is a provider of digital marketing and messaging software that helps organizations deliver intelligent multi-channel marketing and engagement with their prospects and customers. The company's products include Lyris HQ, Lyris ListManager and Lyris One.
- HQ Location
- United States
- Year Founded
Are some common mistakes turning your global email marketing into a world-class mess? A recent survey by a Waltham, Mass.-based Lionbridge Technologies of more than 570 people from 25 countries found many global email marketing efforts are falling flat. Continue reading...
There’s a features war raging between digital marketing vendors. In the latest salvo, Lyris upgraded its core application products, Lyris HQ and Lyris ListManager. The updates include refreshed interfaces, advanced message targeting, enhanced delivery management and new connectivity for ma...Read more
There are many different stages and components of marketing, but what customer demands change what is considered important from industry to industry, according to a new summary report. Digital marketing solutions provider Lyris, Inc wrote the report, “Mind the Marketing Gap: Sizing u...Read more
From the Lyris/EIU report, Mind the Marketing Gap Digital marketers know what consumers want, right? Not according to a new report from data-driven marketing provider Lyris, which found that marketers are not effectively using Big Data to correct their misunderstandings. Continue reading...
Customers are searching for ways to solve their problems and help their own customers in new ways in the digital age. Companies that focus on those customers will be able to create the best Web experiences for them, and marketing automation is a key tool to accomplish this. Continue reading...