Lyris ONE is a digital marketing automation system that uses marketing analytics and campaign design tools to help marketers improve strategy and heighten impact of their campaigns.
Primary Use Cases
Marketing Automation. Enterprise Email.
Also from Lyris
Chatbots, artificial intelligence, machine learning and virtual and augmented reality may be all the rage in digital experience, but websites and email remain the most common points of engagement between consumers and businesses. That's at least one of the findings in Marketo's "The State of En...Read more
Marketo has lost its chief marketing officer for the second time in a year and has yet to fill the position. Chandar Pattabhiram, promoted to Marketo's CMO spot last August as part of an executive-team shakeup, has left the company to take a job as CMO of Coupa Software Continue reading...
Marketo customers were left twiddling their thumbs yesterday when Marketo's main website Marketo.com, along with a handful of other Marketo domain properties, went dark for several hours, leaving subscribers unable to log in. The reason, it turned out, was the company failed to renew its...Read more