Lyris ONE is a digital marketing automation system that uses marketing analytics and campaign design tools to help marketers improve strategy and heighten impact of their campaigns.
Primary Use Cases
Marketing Automation. Enterprise Email.
Also from Lyris
(Editor's note: In an email to CMSWire, a Marketo spokesperson challenged the accuracy of this story, claiming there is "complexity around the platform and architecture." Marketo executives believe CMSWire did not accurately portray "the distinction and timing between the platform and the a...Read more
Marketo made some big promises to its users during its annual customer conference last May. However, nearly 10 months after the San Mateo, Calif.-based marketing automation provider revealed plans for a major platform re-architecture project, customers and partners are still reporting performan...Read more
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more