Magento is an open source e-commerce web application offering merchants flexibility and control over the look, content, and functionality of their online store.
Your marketing strategy is in place and you’ve got the tools to get the results you want. You’re starting to translate into multiple languages and wondering how you can integrate all your systems to create brand and message consistency across all channels. Continue reading...
Even if a retailer has the hottest product, the lowest price and the fastest shipping, if their digital and non-digital experiences lack coherence they risk alienating existing and would-be buyers. Unfortunately, this happens all too frequently. Continue reading...
Let’s start with an uncomfortable truth: e-commerce companies stink at being human. Not all of them of course. Standouts do exist. Unfortunately, for the vast majority of e-commerce businesses … it’s a losing battle. Continue reading...