MailChimp is a web-based service allowing subscribers to automate the email marketing process and test the workflow. It helps users to design email newsletters, share them on social networks, integrate with services they already use, and track results.
MailChimp is on a roll. Two months ago, it started offering its marketing automation tools for free. Now it's offering ecommerce solution PrestaShop consumers free integration with MailChimps marketing tools. Paris-based PrestaShop is a free, open source ecommerce solution. The software is publ...Read more
LinkedIn and Vista Equity Partners each went after their share of the sales technology pie through separate acquisitions this week. LinkedIn announced it acquired Redwood City, Calif.-based sales tech provider Heighten in a move designed to bolster its Sales Navigator platform. Officials at Lin...Read more
MailChimp is giving away the goods. Namely, its automated marketing email capabilities — previously only available at extra cost — are now being offered gratis to all of its 15 million existing customers. Continue reading...