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Also from Phase2 Technology
“A journey,” said John Steinbeck, “is like marriage. The certain way to be wrong is to think you control it.” Steinbeck knew that lesson well. In "Travels with Charley," the author spent much of the travelogue lost. Similarly, many marketers often find their efforts to...Read more
Businesses have realized the benefits of providing customers with a mobile interface for products and services, but many still haven't extended those advantages to their employees. According to a survey conducted by The Economist Intelligence Unit (pdf), respondents who identified...Read more
Experts put content marketing on a pedestal, but practitioners remain surprisingly skeptical. Although 88 percent of B2B marketers have adopted content marketing, according to the Content Marketing Institute’s 2016 B2B survey report, 70 percent of those marketers don’t believe that t...Read more