MarcomCentral is a leading provider of software solutions for enterprise marketing users since 1999. Built on open-architected SaaS technology, MarcomCentral is a premiere marketing asset management system that produces web-based corporate marketing portals. MarcomCentral also produces FusionPro marketing personalization solutions that generate dynamic 1-to-1 marketing campaigns.
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- United States
- Year Founded
Products by MarcomCentral
Mark Ritson has some strong opinions on content marketing. Writing in Marketing Week, Ritson calls the practice "bollocks" — or as the URL puts it, "bullshit." At the risk of adding more content to what he rightly points out is an already glutted field — I disagree. Continue readin...Read more
It’s a confusing time for small businesses. New technologies seemingly arrive on the scene every day, but with ongoing conversations about minimum wage increases and upcoming elections, it’s hard to know what you’ll need in six days, let alone six months. Continue...Read more
Adobe Systems has released new capabilities in its analytics platform to help companies better analyze experiences on web and mobile applications. Continue reading...
Digital marketing experience and transactional commerce are becoming increasingly entwined, resulting in a new set of opportunities, challenges and practices. Delivering excellent commerce experiences requires business alignment across all channels, touch points and devices. Continue reading...
A few years ago, B2B demand generation marketers realized we had a problem. Having adopted basic personalization and data-driven, multi-channel digital touches, we were not delivering the business outcomes we had promised. Continue reading...