MarcomCentral is a leading provider of software solutions for enterprise marketing users since 1999. Built on open-architected SaaS technology, MarcomCentral is a premiere marketing asset management system that produces web-based corporate marketing portals. MarcomCentral also produces FusionPro marketing personalization solutions that generate dynamic 1-to-1 marketing campaigns.
- HQ Location
- United States
- Year Founded
Products by MarcomCentral
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers. Continue reading...
Gartner kept the same four leaders in its report on digital marketing hubs this year: Adobe, Oracle, Salesforce and Marketo. However, in the Magic Quadrant for Digital Marketing Hubs released Tuesday, Gartner analysts moved Adobe, Oracle and Salesforce farther ahead of Marketo in terms of...Read more
New ‘languages of loyalty’ have emerged, driven by brands experimenting with creative digital experiences — and they've changed the dynamics of customer loyalty, according to a new survey by Accenture Strategy. The report, “Seeing Beyond the Loyalty Illusion: It’s...Read more
Marketers dream of converting people who browse to paying customers, but it's no easy goal to accomplish. Research shows only about 22 percent of businesses have achieved their desired conversion rates, which is a serious problem. It all comes down to effective marketing strategies. Continue...Read more
Programmatic. So much promise. Such a dubious reputation. Is it killing the industry it was supposed to revitalize? Or simply a great partial solution in need of further refinement? Love it or hate it, programmatic isn’t going anywhere. In fact, the latest estimates from Zenith’s P...Read more