Marketing Budgeting is an online b2b marketing budgeting planning tool designed for marketing professionals. It allows managers to do marketing budgeting across the marketing team and view visual dashboards to help make informed marketing budget decisions.
Alterian is once again an independent entity. SDL acquired the marketing automation and campaign management software vendor in 2012, but released it under a management buyout in early November. As a former executive at both SDL and Alterian, people have been asking me what I th...Read more
There was a time when only the world’s most elite brands were adopting marketing automation systems. Marketing software vendors tuned into the corporate need for streamlined marketing processes that companies could easily manage — and it worked. But that desire for automated marketi...Read more
It’s a confusing time for small businesses. New technologies seemingly arrive on the scene every day, but with ongoing conversations about minimum wage increases and upcoming elections, it’s hard to know what you’ll need in six days, let alone six months. Continue...Read more